A note from Bill McKibben

Dear Friends,

It's rare that public humiliation and movement building come in one package, but my appearance on The Colbert Report last night was a bit of both.

The interview lasted all of four minutes, but I managed to make my pitch and survive the interview with at least 40% of my dignity intact. If you have friends who aren't necessarily inclined to earnest environmental preaching, this might be a good clip to send them as you try to recruit new activists for the big day of Climate Action on Oct. 24.

You can see my interview with Colbert--and pass it on to your networks--by using the link below:

http://www.350.org/billoncolbert

In the span of just a few years, Stephen Colbert and his Colbert Report have become institutions in the American media landscape. But interesting institutions--the show is comedy, and it's also slightly anarchic. Colbert is brilliant, and more than a little wild: it's not like going on normal, predictable television. That's the drama, and it's why people tune in.

It's also why I was a little more nervous than usual as my evening in the guest's chair approached. i can usually predict the questions I'll be asked--I've heard most of them before. But last night they were coming fast and furious, and out of left field. "What if I start 349.org?"

With a lot of help from friends who'd coached me and psyched me up, I got through just fine--and even made Colbert laugh when I inquired if his self-styled Nation wanted to join the 80 other governments that are backing our target. Best of all, it worked--our servers hummed with thousands of new colleagues.

We're enormously grateful to Stephen and his crew for helping us spread the word-now let's keep this movement moving!

Onwards,

Bill McKibben