Tuesday, July 28, 2009

forever young

Just wrote the last paragraph of my little Updike-Williams essay for the next "Baseball in Literature and Culture" volume. I hate shilling for corporate America but I just have to confess: I love this commercial.

A virally-infectious Pepsi commercial featuring a hip-hop-cadenced rendition of the Dylan classic “Forever Young” has been getting a lot of televised play lately. After a slew of rapid-sequence-montage clips drawing on images from sports and popular culture, and before the final, lingering image of Ruth and Jeter capped by the summary slogan “every generation refreshes the world,” we're treated to a split-second of Williams in full swing. That's the immortal image he sought and deserves. In time, let us hope, that ugly other mental picture, the one his wayward son forced upon us, just fades away. The picture of perfection is the one we want to keep.

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