Friday, June 10, 2022

Two Wheels Good

"Cycles "Brillant." Advertising poster by artist Henri Boulanger (alias Henri Gray), 1900. In the 1890s, advertising posters depicted bicycles in outer space. These are some of the most famous images of the bicycle ever created: they show bikes pressed against the firmament, bikes streaking past comets and planets, bikes coasting down the slopes of sickle moons. The riders of these bicycles are often women—or, rather, goddesses. They have bare breasts and rippling Grecian garments and long hair that trails behind them like a jet stream. In one advertisement, for the French bicycle company Cycles Sirius, a nearly nude cyclist rides sidesaddle across a starry sky, her eyes closed, her smiling face thrust upward in ecstasy. The image says that a bicycle is a conduit of otherworldly pleasure. A bike ride can shoot you to the stars; a bike ride could give Aphrodite an orgasm. A poster designed in 1900 for another French firm, Cycles Brillant, pictures two barely clad female figures adrift in the Milky Way. One of them, with fairy wings on her back and an olive bough in her left hand, is reaching up toward the front wheel of a bicycle that hovers overhead like an orbiting sun. The bike is spotlit and radiant, reflecting the glow cast by a diamond that floats nearby. In this surreal vision, the bicycle itself is a deity, a heavenly body beaming light down to Earth."

— Two Wheels Good: The History and Mystery of the Bicycle by Jody Rosen
https://a.co/3bTlJjF

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